Cookie policy.
Every cookie this website sets, what it is for, who provides it, and how long it lasts. Non-essential cookies are denied by default until you accept via the cookie banner at the bottom of the page. You can change your preferences at any time.
1. What cookies are
A cookie is a small text file your browser stores when you visit a website. We use them to remember your preferences, measure traffic, and attribute conversions to the channels that drove them.
2. The categories we use
- Essential
- Required for the website to function — for example, to remember your cookie-banner choice. Cannot be disabled.
- Analytics
- Aggregate traffic measurement. Lets us see which pages are read, which forms are filled, which areas convert best. Loaded only with your consent.
- Marketing
- Attribution for paid advertising — Google Ads, primarily. Lets us see which campaigns drove enquiries so we know where to invest. Loaded only with your consent.
3. The complete cookie inventory
| Name | Category | Provider | Purpose | Lifetime |
|---|---|---|---|---|
__cfwb_consent | Essential | this website | Remembers your cookie banner choice so you do not see the banner on every page. | 12 months |
cf_bm | Essential | Cloudflare | Distinguishes real users from bots for site security. | 30 minutes |
_ga | Analytics | Google Analytics 4 | Identifies a unique visitor for aggregate traffic analysis. | 24 months |
_ga_<container> | Analytics | Google Analytics 4 | Stores session state for the specific GA4 property on this site. | 24 months |
_gid | Analytics | Google Analytics 4 | Distinguishes between users within a 24-hour window. | 24 hours |
_gcl_au | Marketing | Google Ads | Stores ad-click identifiers so we can attribute conversions to the campaign that drove the visit. | 90 days |
wc_session | Essential | WhatConverts (first-party) | Functional cookie set as first-party. Attributes phone calls to the visitor session that drove them — core to how the tracked phone number on the site works. | 30 days |
4. Consent Mode
We implement Google Consent Mode v2 with denied defaults. Before you click Accept, all analytics and marketing cookies are blocked. When you accept, the relevant tags update and load.
You can change your preferences at any time via the cookie banner. Decline is given equal visual weight to Accept.
5. How to opt out at the browser level
You can clear or block cookies through your browser settings. Doing so will not affect your ability to use this site, but some features (like remembering your cookie preference) will reset.
6. Contact
Go Convert Solutions Ltd, ICO ZA774715. Email data@goconvert.io. See also our privacy policy.